Sponsorship

Are you looking to connect directly with university students or young adults?

Our Summer Ball sponsorship packages offer dynamic marketing opportunities that can deliver your brand straight into the hands of an 18–25-year-old target audience.

What is Summer Ball?

Summer Ball is the ultimate end of year party which sees the University of Kent campus transform into a one-night-only festival with 3,000 students getting dressed up and coming together for amazing live music, street food, themed areas and so much more. It’s the biggest student party in the city and the only way to kick off the start of summer.

When and where does Summer Ball take place?

Summer Ball 2025 is taking place on Saturday 31 May from 18:00-02:00 and is held on the Canterbury campus of the University of Kent.

What does the Summer Ball site look like?

The Summer Ball site consists of a main open-air stage, a second stage, a garden area with DJ’s and bars, a food truck plaza, fairground games and rides and the 2-story, 1,200-person capacity nightclub, The Venue. The Summer Ball site is fully accessible.

Who attends Summer Ball?

The majority of Summer Ball attendees are students at the University of Kent. Guest tickets are also available for students from other universities, alumni and members of the public. Generally, students from all years of study attend Summer Ball, however there is usually a higher percentage of third year students attending as it is their final year of study and last party before graduation. All Summer Ball attendees must be over 18 years of age.

Who runs Summer Ball?

Summer Ball is run by Kent Students’ Union, the Students’ Union for the University of Kent, and a registered charity. For more information on how we support students, visit ksu.co.uk.

Targeted audience

Get direct access to a highly targeted demographic. With 3,000 student attendees, Summer Ball offers a concentrated audience of early adopters and trendsetters.

Brand exposure

Get heightened brand visibility, leading to increased brand awareness among the student population.

Word-of-mouth marketing

University events like end of year parties foster an environment conducive to word-of-mouth marketing. Students are likely to share their experiences, including interactions with advertised brands, on social media platforms, amplifying the reach of advertising beyond the event itself.

Community involvement and brand affinity

Supporting university events demonstrates a commitment to the student community and can enhance brand affinity among students. Positive associations formed during university years can lead to long-term brand loyalty as students transition into young professionals.

With multiple sponsorship options available, from headline sponsor to bespoke packages, you can position your brand at the heart of this unmissable event with any budget.

Headline Sponsor

1x spot available.
2x large static mesh banners to be located on each side of the main stage.
Digital graphics on the main stage – up to a 2-minute-long video (no sound) to be played between each act (minimum of 3x times during the event) and 3x static graphics.
Dedicated email before the event going to 9,000 students.
Instagram reel, grid post and 3x stories in the run up to the event on our Instagram account that has over 10,000 followers.
Logo on our website, linking out to a page of your choice.
Logo included on a printed vinyl banner at the entrance to the event under ‘headline sponsor’ title.
Logo on all digital screens across the event site under ‘headline sponsor’ title.
Logo and link out included in all Summer Ball emails before the event.

Second Stage Sponsor

1x spot available.
Naming rights to the second stage.
3x large banners to be located around the garden stage.
Digital graphics on the main stage – 3x static graphics to be played in-between each act.
Dedicated email before the event going to 9,000 students.
Instagram reel, grid post and 3x stories in the run up to the event on our Instagram account that has over 10,000 followers.
Logo on our website, linking out to a page of your choice.
Logo included on a printed vinyl banner at the entrance to the event under ‘stage sponsor’ title.
Logo on all digital screens across the event site under ‘stage sponsor’ title.
Logo and link out included in all Summer Ball emails before the event.

Operational Sponsor

4x spots available.
Logo displayed on multiple key areas of the festival ground, including: queue to fairground rides, food court, fencing at entry points.
Logo and link out in all Summer Ball emails before the event.
Logo included on printed vinyl banner at entrance to the event.
Logo on all digital screens across the site.